Brooke Bobb's article, Are You Ready to
Shop In the Social Network?, on Elle.com discusses a recent buzz about social
networking sites dedicated strictly to fashion.
Bobb is rather unclear in her article,
and by the end of the article I was still unsure and confused about the
websites. Bobb begins her article by comparing Facebook fan pages to
magazine ads, saying that a balance of the two is proving to be successful.
However, I found this to be an irrelevant comparison because this is the
only reference Bobb makes to Facebook throughout the entire article.
In the second paragraph, Bobb said,
"Bizzy will relaunch its site, which automatically updates recommendations
for local boutiques based on the similar picks from other users." I honestly had no idea what this
statement meant, and I think that Bobb should have provided more of an
explanation of what "bizzy" is and about how these websites work in
general.
At the end of her article,
Bobb proposed the question, "Is there a growing demand for connectivity
and communication through fashion e-commerce?" She answered this
question by saying, "It seems that way with the growing popularity of
'haul videos' amongst teenagers, the practically vintage Polyvore, and an
ever-expanding blogosphere." Again, Bobb created confusion with this
statement, in my opinion, because I have no idea what a haul video is.
I was interested to read
this article at first because the title led me to believe that there were new
and improved ways of online shopping. However, I found Bobb's article to
be confusing and lacking important facts and information.
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