Monday, November 1, 2010

Plastic Fantastic

Esther Adams' article, "Plastic Fantastic" in the November issue of Vogue magazine is about a necklace designed by Consuelo Castiglioni, who Adams describes as "chic with a conscience" and " 'always looking for new materials.' " 


The article is titled as it is because Castiglioni's $320 necklace is a necklace of flowers created from plastic drinking bottles recycled in Colombia.


As I read this article, I could not help but point out multiple rules where Adams went wrong that we learned about in class.  First of all, Adams opened her story with a quote lead, " 'Young, old, rich, poor, this necklace is for everyone!' exclaims Marni's Consuelo Castiglioni, the latest of a burgeoning group of esteemed designed turning out chic with a conscience.' "  Not only is this a lead that we were told in class not to use, but I also thought this sounded like a run-on sentence.


In her article, there is also an instance where Adams begins a sentence with the word "and," which does seem to flow correctly.  


The article barely even touches on the importance of protecting the environment, which is what I imagined it would be about based on the title.  Instead, the article mostly focuses on Isabel Lucas, an actress who is "also doing her part for the planet" because she is a "vegetarian and doesn't wear leather."  


The article gives me the impression that people should buy the necklace to be like Lucas.  I wish Adams had focused more on Castiglioni rather than the environmentalist actress.  I would have been much more interested to read about what gave Castiglioni the idea and motivation to create a necklace out of recycled bottles, and how it was even done. 


Page 250 in Vogue Magazine's November 2010 issue

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